Why are you in terms of organic traffic? Why are competitors outranking you in Google search results? Our Research and Analysis services answers questions like these to help you formulate digital marketing ideas that get results.
SEO Research and Analysis reveals not only who your competitors are but also what they do well and what they lack. This is a good starting point in creating a strategy to outrank them.
By understanding what your target audience is searching for online and how they behave; you can plot a better visitor journey, match your content to their intent, and encourage them to convert.
A strategy based on hunches or gut feeling is a surefire way to waste precious resources and get you nowhere. A data-driven plan will steer your SEO efforts to the right path to success.
Businesses in North America, Europe, and Asia have partnered with Serphead and tasked us to gather, sift through mountains of data, and devise a marketing strategy. Here are a few reasons why these companies enjoy working with us:
Your goals are our goals that's why we will do our utmost to analyze accurate data and put your business in the best position to succeed.
Our team has a wealth of experience helping businesses in diverse industries find SEO success. Plus, our skills are ever evolving thanks to experimentation and continuous learning.
You're free to choose how to use the results of the research and analysis. It's up to you if you want to implement the action plan yourself, hire different marketing firm, or let our team execute the strategy.
Eliminate speculation in your decision-making by gaining a clear understanding of how customers interact with your site and identifying ways to enhance their experience. We can help you do that by:
Our comprehensive keyword research service goes beyond mere search volume statistics. We'll uncover the most relevant keywords, analyze its intent, and devise ways on how to use these keywords in your website.
Our experts will inspect your analytics setup and ensure that data streams are free from any issues. This guarantees that every decision you make is based on precise data and accurate reporting.
We'll discover what pages are attracting visitors, what sequence are they exploring them, user pressure points, and motivation. With this knowledge, we can provide you with the insights needed to enhance their experience and increase the likelihood of conversions.
Our team will identify direct and indirect competitors and then perform a SWOT analysis. We'll look at what the competition does well and doesn't and then compare it to your business’s strengths and weaknesses.
Lost traffic depends on whether it's due to Google's core update or specific issues within your website. Our SEO professionals will investigate the cause and pinpoint pages and keywords that are most affected. Once the diagnosis is complete, we'll provide a comprehensive strategy and offer full support throughout its implementation.
Our analysts will turn invaluable data and insights into a holistic SEO blueprint aimed at boosting your online visibility and search rankings. It's not just about increasing traffic, we'll make sure that your business attracts the right audience and outpaces your competition.
Banking & Finance
Tech & Software
Beauty & Apparel
Food & Beverage
Sports & Fitness
Travel & Leisure
Entertainment & Media
PC & Console Gaming
SEO can be complex and not every business owner is familiar with it. To help newcomers such as yourself, please check out the answers to some of the questions you may have about SEO research and analysis.
How much do SEO research and analysis cost?
SEO research is a fundamental component of every campaign we develop. While all our projects incorporate some form of research and analysis, you can ask us to include more comprehensive and detailed reports in your campaign.
How long does the SEO research take?
Our team usually spends a few days conducting a thorough review, research, and analysis to shape the forthcoming steps in your SEO strategy. The duration of this research process can vary, depending on factors like your website's size, the level of competition in your industry, and the number of products or services you offer.
What can you do with the results of keyword research?
The results of SEO keyword research can be used as a guide in the content creation process. Keywords can be strategically incorporated into website content and meta information to attract more traffic.
Additionally, the results of keyword research can be used as basis of PPC ad copies and keyword targeting. By targeting the right keywords, you can ensure that your ad bring in traffic and conversions, not wasted on irrelevant searches.
In essence, the research helps in tailoring all aspects of your online presence to the actual needs and behaviors of your target audience, thereby boosting visibility, engagement, and conversions.
Can anyone do SEO research and analysis?
Technically, yes. Anyone can conduct SEO research and analysis given sufficient time. However, it could take years to match the skill and knowledge of an SEO professional. There's also the risk of executing a strategy based on incorrect information.
Clients often choose our services to save time and avoid the complexities of SEO. Gathering historical data and distilling it into an actual gameplan can be overwhelming and time-consuming. Instead, clients prefer to hire us to provide a comprehensive report and the specific strategy that should be executed.