The law firm that we worked with focused on the plaintiffs' cases against corporations in the US. The majority of their cases are related to personal injuries & accidents and product liability. The website did not have much traffic and remained stagnant for a very long time.
The owners also expressed that they want to generate more leads by improving the company’s online presence.
We helped the company’s online presence by adding more communication platforms online. This includes setting up social media profiles, signing up for major directories, and improving the overall online trust signals of the website.
We highlighted the specialties and other types of lawsuits that they handle in their site’s categories. We also emphasized the awards and recognition that they have garnered through providing their services.
To get more leads for their website, we conducted in-depth keyword research and covered more relevant topics in their blog. The legal queries with the most volume were prioritized.
Other practices that were utilized by their main competitors were also incorporated into the organic campaign.
We started working with them in January 2023 and we have seen a good amount of growth in organic traffic. The traffic grew more than six times and we credit this effort on the consistent quality posts that we did.
Also, we have seen an increase in the number of reviews on their Google My Business profile. This is a good indication that the organic traffic is generating leads effectively.