May 7, 2023

Why and How to Do SEO Outsourcing

SEO Outsourcing has gained traction in the last few years with digital marketing agencies and businesses. It provides a cost-effective solution for companies that are looking to outsource their search engine optimization (SEO) campaigns to specialized professionals who can help them better leverage their website's potential. This blog post will provide an overview of SEO Outsourcing, including how you can outsource your SEO needs and the benefits of doing so.

What is SEO Outsourcing?

SEO Outsourcing is hiring specialized third-party companies or individuals to handle certain aspects of a business's search engine optimization (SEO) campaigns. It enables businesses to focus on their core services while still benefiting from expert SEO knowledge and access to the latest tools and resources to optimize their website. By outsourcing SEO tasks, companies can save time, money, and other resources that would otherwise be put into learning more about the technical details involved with successful SEO campaigns.

How To Outsource SEO

When it comes to outsourcing SEO, the first step is to identify your specific needs and determine whether they can be met by an in-house team or by a third party. You should then list potential agencies or specialists you think could be suitable for the job. Once you've identified some possible candidates, research each to learn more about their experience, skillset, and track record with other clients. Lastly, don't forget to negotiate fees and make sure that everyone is happy with the agreement before signing on the dotted line.

When Should I Outsource My SEO?

Outsourcing your SEO can be beneficial for businesses at any stage of development. However, it may be particularly advantageous if you have limited resources or are just starting to focus on SEO and need some help getting up to speed. It can also benefit businesses that have already invested considerable time and money in their SEO campaigns but are struggling to see any tangible results – outsourcing the task may help them identify what they're not doing right and how they can improve their performance.

Why Outsource SEO?

There are numerous reasons why companies opt to outsource their SEO tasks, including:

• Access to an experienced team of professionals with specific knowledge about your business's industry.

• Increased website visibility as a result of better optimization techniques.

• A cost-effective solution allows you to save time and money.

• Access the latest tools and resources to help you stay up-to-date with industry trends.

• The ability to focus on your core services while benefiting from SEO expertise.

Options For Outsourcing SEO

When it comes to outsourcing SEO, there are four main options available:

Independent SEO freelancers:

Working with freelance SEO professionals may be the way to go if you're looking for a low-cost solution. However, it's important to note that these individuals may only have limited experience and knowledge about SEO compared to more established agencies or specialists. When hiring freelancers, write their reviews and always ask to see a portfolio of past work in order to get a better understanding of their skillset.

SEO contractors

SEO contractors are another option for businesses wanting to outsource their SEO needs. Unlike freelancers, these professionals typically have more experience and knowledge about the industry and can tailor solutions for your business's specific requirements. However, similar to working with freelancers, it's important to thoroughly check reviews and portfolios before signing any contracts.

An SEO company

If you're looking for a more comprehensive solution, outsourcing your SEO needs to an established agency or company may be the way to go. These companies typically have teams of experienced professionals who can provide expert advice on all aspects of SEO, from keyword research and content creation to link building and technical optimization. In addition, many SEO companies also offer additional services such as website design and digital marketing.

A full-service agency

The final option available is a full-service agency that provides a wide range of services related to SEO, including website design and development, content creation, link building, technical optimization, and analytics. These agencies often have access to the latest tools and resources, which can contribute significantly to your business's overall SEO campaigns. Furthermore, many full-service agencies also have experience dealing with clients in multiple industries, which can be beneficial if you seek a more tailored solution.

Given the potential benefits of outsourcing SEO services, it's important to thoroughly consider all available options and research each one. Doing so can ensure that your business receives the best possible service for its needs.

Tips For Outsourcing Your SEO

Now that you're familiar with the different options available, here are ten tips to help you successfully outsource your SEO needs:

Set clear goals

Before outsourcing any SEO tasks, it's important to set clear goals and objectives for the project. Doing so will give your chosen agency or individual a better understanding of your goal and provide a benchmark to measure success.

Research the market

Doing thorough research on the SEO industry and the options available is essential to ensure you make an informed decision. When deciding, consider all the factors discussed above, such as cost, experience, and services offered.

Read reviews

It's important to read reviews from previous clients to understand the quality of service provided by potential agencies or freelancers. Don't be afraid to ask questions and request portfolio samples before deciding who you should work with.

Analyze the competition

Analyzing your competitors' SEO strategies can help you get an idea of what works and what doesn't and give you ideas for developing your campaigns. This information can then be used to inform your discussions with potential SEO agencies or freelancers.

Consider your budget

It's important to keep in mind the budget you have available when looking for an SEO agency or freelancer. Always ask for detailed quotes that include all services and fees so that you know exactly what you're paying for.

Focus on long-term results.

When outsourcing SEO services, it's focusing on long-term results rather than short-term gains is important. This means taking a more strategic approach and focusing on rankings and other factors, such as brand visibility, customer engagement, and website traffic.

Outsource wisely

Outsourcing doesn't mean you should relinquish all control of your SEO campaigns. Instead, it's important to ensure that you are actively involved in the process and monitor the results regularly.

Track progress

Tracking the progress of your SEO campaigns is an essential part of ensuring that they deliver the desired results. Make sure that your chosen agency or individual provides detailed reports regularly so that you can easily track progress.

Set timeframes

When outsourcing SEO tasks, it's important to set realistic timelines that are achievable and reasonable. This will help you manage expectations and ensure the project stays on track.

Communicate effectively

Finally, communication is key when outsourcing any task or project. Establishing an open dialogue with your chosen agency or individual is important, as it will ensure that both parties are working towards the same goal.

What benefits of Outsourcing SEO?

SEO Expertise

By outsourcing SEO services, you can have access to experienced professionals who are knowledgeable in the area of search engine optimization. They can provide valuable insight and advice on the best strategies for your business.

Cost Savings

Outsourcing SEO services can help to reduce costs associated with running an in-house team or hiring additional staff. This can be especially beneficial for small businesses that may not have the budget to hire full-time employees.


Outsourcing SEO can help to streamline your operations and ensure that tasks are completed accurately and on schedule. This is important for businesses that may have limited resources or tight timeframes.

Improved Results

An experienced agency or freelancer will be able to develop a customized strategy tailored specifically to your business needs, which can lead to improved results in terms of website traffic and visibility.

Access to Tools and Resources

Outsourced SEO services provide access to the latest tools and resources that can help you optimize your website and campaigns. This can benefit businesses that may not have the budget or resources to purchase or develop these tools in-house.


Outsourcing SEO gives you the flexibility to adjust your campaigns as needed. This means you can quickly change and adapt to stay ahead of the competition.

Quality Assurance

Professional SEO companies have quality assurance processes to ensure all work is completed accurately and efficiently. This helps to eliminate potential errors and ensures the highest quality results.

Innovative Strategies

By outsourcing SEO services, you can benefit from the creative ideas and insights that come with the experience of an agency or freelancer. This can benefit businesses that may not have the time to research and develop new strategies.

Focus on Core Tasks

Outsourcing SEO tasks can help to free up time and allow you to focus on your core business objectives. This can benefit businesses that may not have the resources or manpower to manage SEO tasks internally.


Outsourcing SEO services provides scalability, meaning that you can easily adjust your campaigns as needed depending on changes in the market, budget, or other factors. This allows you to quickly adapt and stay ahead of the competition.

Final Thoughts

Outsourcing SEO services can be an effective strategy for businesses to maximize their online visibility and increase website traffic. It provides access to experienced professionals knowledgeable in search engine optimization, cost savings, efficiency, improved results, and access to tools and resources. Additionally, outsourcing provides flexibility, quality assurance, innovative strategies, focus on core tasks, and scalability.


What are SEO outsourcing services?

SEO outsourcing services are when a company hires an external agency or specialist to handle its search engine optimization tasks. This can include anything from keyword research and content creation to on-page optimization and link building.

How can SEO outsourcing companies help my business?

SEO outsourcing companies can help your business by providing expert guidance and execution of SEO strategies, freeing up your time and resources to focus on other areas of your business. They can also help you stay up-to-date on SEO trends and technologies.

What should I look for in an SEO outsourcing company?

When choosing an SEO outsourcing company, it's important to consider their experience, services offered, pricing, client reviews, and communication and reporting processes. Look for a company with a proven track record of success and can tailor their services to your specific business needs.

What are some popular SEO tools used by SEO specialists?

Some popular SEO tools SEO specialists use include Google Analytics, SEMrush, Ahrefs, Moz, and Yoast SEO. These tools can help with everything from keyword research and tracking to on-page optimization and link building.

Sergei Ivanov

Sergei Ivanov

Co-Founder and CEO of Serphead

Sergei has more than a decade of experience blending data-driven insights with SEO strategies to enhance online visibility and user engagement. He has been providing practical guidance for businesses and individuals navigating the digital landscape since 2012.