August 17, 2023

What Can a Global SEO Company Do for Your Business

Global SEO companies are experts in optimizing websites for search engines like Google, Bing, and Yahoo in various countries and regions worldwide. These agencies work with clients from different industries, including technology, healthcare, finance, and e-commerce, to help them improve their online visibility, attract more traffic, and generate more leads and revenue.

How do they differ from local SEO companies?

Global SEO companies differ from local SEO companies primarily in the scope of their services and target audience. 

Local SEO companies typically work with small businesses with a physical presence in a specific geographic location, such as a city or state. Their services may include optimizing the business's website for local keywords, creating and managing business listings on directories like Better Business Bureau, Google My Business, and Yelp.

In contrast, global SEO companies work with businesses of all sizes with a global reach or ambition. Take Serphead for example. We offer international keyword research, creating multilingual content, optimizing websites for international search engines like Baidu in China or Yandex in Russia, and developing international link-building strategies.


Global SEO companies also tend to have a larger team and more extensive resources than local SEO companies, allowing them to take on larger, more complex projects. They may have specialized departments for different aspects of SEO, such as technical SEO, content marketing, mobile SEO, and social media marketing.

Another difference between local and global SEO companies is their pricing structure. Local SEO companies may offer more affordable pricing packages tailored to the needs of small businesses. In contrast, the latter may charge higher fees for their more comprehensive and specialized services.

Services offered by global SEO companies

Global SEO companies offer a wide range of services to help businesses improve their online visibility and achieve higher global search engine rankings. These services include:

International targeting

International SEO is optimizing a website to rank higher in search engines in multiple countries and languages. Global SEO companies have expertise in conducting keyword research, developing localized content, and building international backlinks to improve a website's visibility in various regions.

Multilingual SEO

Multilingual SEO involves optimizing a website's content for multiple languages. This involves translating content into different languages and optimizing the website's structure, URLs, and metadata for each language.

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Technical SEO

Technical SEO involves optimizing a website's technical aspects, such as site speed, mobile responsiveness, and site architecture. Global SEO companies have expertise in conducting technical audits and implementing technical SEO best practices to improve a website's search engine rankings.

Content Marketing

Content marketing involves creating high-quality, relevant content to attract and engage a target audience. Global SEO companies can help businesses develop content strategies and create engaging content that attracts more traffic and improves search engine rankings.

Benefits of hiring a global SEO company

While local SEO can help businesses target a specific geographic area, global SEO can help them expand their reach and tap into new markets worldwide.

Increased visibility in search engines

Search engines like Google and Bing are the primary traffic sources of most websites today. The best global SEO agency can help optimize a business's website for relevant keywords, ensuring it ranks higher in search engine results pages. This increased visibility can reach a wider audience and can lead to more website traffic, higher brand awareness, and increased revenue.

Better understanding of international markets

A global SEO company better understands international markets than a local SEO company. They have experience working with businesses that operate in different countries, cultures, and languages. This knowledge allows them to develop targeted strategies that cater to the needs and preferences of different international markets. They can help businesses tailor their content, products, and services to different audiences, ensuring they remain relevant and competitive in a global market.

Cost-effective compared to in-house SEO

Building an in-house team requires significant resource investment, including salaries, benefits, training, and equipment. In contrast, a global SEO company can offer cost-effective pricing packages tailored to different business needs. Additionally, outsourcing SEO can provide businesses access to a team of experienced SEO professionals with diverse skills and knowledge.

Read this excellent article to learn more about the pros and cons of in-house SEO vs outsourced SEO.

Factors to consider when choosing a global SEO company

The success of your international SEO strategy depends on the company you choose to partner with. It is crucial to consider several factors before selecting a global SEO company to ensure you get the best possible results.

Expertise in international SEO

The company should have extensive knowledge and experience optimizing websites for different regions and languages. They should deeply understand the intricacies of search engines and how they work in various countries and regions. An experienced global SEO company will be able to navigate the complexities of different markets, cultures, and languages, ensuring that your website gets maximum visibility and traffic.

Industry experience

It is essential to partner with a company with a deep understanding of your industry, products, and services. Such a company can create a customized strategy that caters to your specific needs and goals. An experienced global SEO company will also be familiar with the latest trends, best practices, and industry-specific tools to optimize your website effectively.

Knowledge of local languages and customs

A global SEO company must thoroughly understand the local languages and cultures of the regions you are targeting. They should be able to create content that resonates with the local audience and appeals to their unique preferences and interests. A team of native speakers who understand the nuances of the local language and culture is essential for creating effective SEO strategies that generate traffic and leads.

Reputation and track record

Before partnering with a company, it is essential to research its market reputation and track record of delivering results. Look for reviews, SEO case studies, and testimonials from past clients to evaluate their credibility and effectiveness.

Custom strategies

A good global SEO company should be able to create customized strategies that cater to your specific needs and goals. The company should take the time to understand your business and create a plan that aligns with your objectives. They should be able to adapt their strategies as your business evolves, ensuring that your website stays ahead of the competition.

Communication and reporting capabilities

They should provide regular reports and updates detailing your website's performance and the impact of their SEO strategies. The company should also be responsive to your queries and concerns, providing timely resolutions to any issues that may arise.

How to hire a global SEO company

Hiring a global SEO company can be a game-changer for businesses looking to expand their reach and increase their online visibility on a global scale. However, with so many companies claiming to be experts, choosing the right one for your business can be daunting. This section will discuss the steps you should take before outsourcing SEO.

Define your SEO goals

Define your SEO goals will help you narrow your search and ensure that you find a company to help you achieve your specific objectives. For example, do you want to increase website traffic, generate leads, or improve your search engine ranking for specific keywords?

Research potential companies

Look for companies with experience working with businesses in your industry and a strong track record of delivering results. You can also ask for referrals from your industry peers, read online reviews, and check out the company's portfolio to get a sense of their capabilities.

Schedule consultations

Once you have a shortlist of potential global SEO agencies, you should schedule consultations to learn more about their services, expertise, and pricing. During the consultation, ask questions about the company's experience, its process for developing custom strategies, and how they measure success. It's also good to ask for case studies or references from previous clients to get a sense of the company's track record.

Review proposals and pricing

After the consultations, you should receive proposals and pricing from each company. Take the time to review these documents carefully and compare them to your SEO goals. Look for companies that offer custom strategies tailored to your business's specific needs and have a transparent pricing structure.

Make a decision and sign a contract

Finally, once you've reviewed the proposals and pricing, it's time to decide and sign a contract. Ensure the contract includes the scope of work, pricing, and timeline for deliverables. It's also a good idea to include a clause that outlines what happens if the company fails to deliver on its promises.

What to expect when working with a global SEO company

Working with a global SEO company can be a game-changer for your business in terms of online visibility and global reach. However, knowing what to expect is essential to ensure that your investment in their SEO services is worth it.

Clear communication and reporting

Clear communication and reporting are among the most important factors in working with any SEO company. A good global SEO company will provide regular updates on its progress and be transparent about its strategies and tactics. They should also be responsive to your questions and concerns and provide you with a dedicated account manager who can keep you informed and updated.

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Customized strategies

A good global SEO company will understand that every business has unique goals and requirements. They will work with you to develop a customized strategy that aligns with your business objectives and takes into account your industry, target audience, and competition. This tailored approach will help ensure you get the desired results and achieve your business goals.

Timely delivery of results

SEO is a long-term game, and it can take time to see results. However, a good global SEO company should be able to deliver results within a reasonable timeframe. They should set clear expectations and goals and provide regular updates on their progress. If you're not seeing the results you were promised, they should be able to explain why and offer solutions to get you back on track.

Continual analysis and optimization

SEO is not a one-time project but an ongoing process that requires continual analysis and optimization. A good global SEO company should have a data-driven strategy approach, using analytics to track and measure its performance. They should constantly test and refine their tactics to improve their results and stay ahead of the competition.

Responsive support and collaboration

Finally, a good global SEO company should provide responsive support and collaboration. They should be available to answer your questions and concerns and work collaboratively with your team to achieve your goals. They should also be able to adapt to your changing needs and requirements and provide solutions to any challenges.

Should you hire one today?

Global SEO can significantly benefit companies looking to expand their reach and visibility in international markets. However, it's important to note that outsourcing SEO may present some challenges, such as language barriers, cultural differences, and time zone differences. Still, these challenges can be overcome with proper communication and collaboration.

So if your business is looking to expand to new markets, don’t hesitate to reach out to us at Serphead. With our help, we can put together a tailored-fit global SEO plan designed to get results in the shortest amount of time possible.

Email us at and get the SEO support you need today.

Sergei Ivanov

Sergei Ivanov

Co-Founder and CEO of Serphead

Sergei has more than a decade of experience blending data-driven insights with SEO strategies to enhance online visibility and user engagement. He has been providing practical guidance for businesses and individuals navigating the digital landscape since 2012.